Powerscourt Estate, Enniskerry has been awarded the Regional Asia Business Initiative Award at the culmination of the Asia Matters Business Summit 2018. The inaugural awards event took place on Monday 19th November at the InterContinental Hotel in Dublin.
Presented by Asia Matters in partnership with the Department of Business, Enterprise and Innovation, the Asia Matters Business Awards recognise Irish Companies who have achieved strategic success in Asia. Sponsored by PWC, IDA Ireland and Enterprise Ireland, the judges were looking for evidence of clear business results through ‘innovative and well executed Asia specific strategic approach’ to the market.
Sarah Slazenger, Managing Director of Powerscourt Estate, discusses her pride in winning this award: “We are so delighted to be named as winner among such prestigious nominees. Our commitment to the Asian Market and expanding our marketing reach started in 2014 with the visit of the then First Secretary of the Chinese Peoples Party, Mr Lui Yunshan. Since that time we have worked closely with Tourism Ireland, Failte Ireland, Wicklow County Council and Wicklow Tourism to develop key relationships within the Asian market to welcome and facilitate visitors from Asia and specifically China. In 2017, visitors from China grew by 47%, making them the third-most important market in terms of visitors to the gardens. It is a wonderful honour to receive this award and recognition for our ongoing commitment in this area.”
Powerscourt Estate is one of Ireland’s iconic tourism destinations. Ranked as one of the top 10 visitor attractions in Ireland, it receives over half a million visitors annually. In 2014, Powerscourt Gardens were ranked No.3 in the World’s Top 10 Gardens by National Geographic. The Gardens were designed from 1731 onwards, with the desire to create a garden which was part of the wider surrounding landscape. The creators were inspired by international influences from Europe, the Americas and Asia. The Gardens stretch over 47 acres and offer visitors a sublime blend of formal gardens, sweeping terraces, statues and ornamental lakes, secret hollows and rambling walks.
The Powerscourt brand is associated with a distinct heritage, elegance and timelessness. Also located within the Powerscourt Estate are two championship Golf Courses, Ireland’s Highest Waterfall, the Five Star Powerscourt Hotel, Cool Planet Experience and the Powerscourt Distillery.